International Tourism & Digital marketing strategies
Discover the new JAC course to become a Higher Technician of
Project manager: Jurij Roncan
The International Tourism & Digital marketing strategies course
The course offers a comprehensive perspective on international tourism, examining global trends and challenges. We delve into the latest digital marketing strategies applied to tourism, preparing talent to manage global tourism destinations. The aim is to train adaptable and competitive professionals in the evolving tourism market.
SKILLS
During the International Tourism & Digital marketing strategies course you will acquire the following skills:
- Ability to plan and manage tourism marketing campaigns on an international scale
- Use of the main online tourism promotion tools and techniques
- Knowledge of trends in international tourism
Course curriculum International Tourism & Digital Marketing strategies
(THE CURRICULUM IS SUBJECT TO MODIFICATION)
| Year one of the course |
|---|
| P.N.L. and Hotellerie I |
| Marketing elements |
| CRM and Management Systems in the Company |
| Company administration |
| Meetings with corporate realities I |
| Sensory Marketing I |
| Hospitality Software |
| Outbound and Inbound marketing |
| Food Safety |
| Tourism law |
| Designing Web Sites |
| Social Media Management |
| Graphics and Video Editing |
| Suite Google |
| English coaching I |
| Microsoft Excel Basic |
| Basic Spanish |
| Religious sense I |
| Soft skills and Workshop I |
| Stage I |
| Basic German (optional) |
| Year two of the course |
|---|
| P.N.L. and Hotellerie II |
| Sensory Marketing II |
| Project management |
| Content marketing and digital storytelling |
| International sales |
| Social media advertising |
| Company Meetings II |
| Enterprise system |
| CRO optimisation |
| Business accountability and taxation |
| Sustainability of tourism |
| Travel planning |
| Innovation in tourism services |
| Cash sales and purchase operational management |
| English coaching II |
| Advanced Microsoft Excel |
| Advanced Spanish |
| Religious sense II |
| Soft skills e Workshop II |
| Stage II |
| Advanced German (optional) |
|
| Year three of the course |
|---|
| Supplementary university exams |
|
|
Certifications and workshops
ITS Diploma
Bachelor’s degree with our partner universities
COMMERCIAL RESEARCH LABORATORY
PROJECT MANAGEMENT Laboratory
EXPORTATION AND SALES Workshop
WORKPLACE SAFETY LABORATORY
DATA MANAGEMENT LABORATORY
Professional figures
Hotel marketing manager
Front office supervisor
Revenue manager
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14 December 2024
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