Marketing & Sales course

Marketing and Communication; explore the JAC course to become a Senior marketing and sales technician.

Marketing & Sales course

The course is aimed at training experts in the field of sales in general, both through traditional channels and new digital methods. Detailed study will be made of market context and the possibility of positioning services and products within said contexts. Sales techniques will be studied in detail for both B2B and B2C, and there will be opportunity to fully understand CRM.

SKILLS

During the Marketing & Sales course, you will acquire the following skills:

  • Implement market positioning strategies
  • Apply techniques of managerial communication
  • Create and implement sales strategies and product presentation
  • Carry out market analysis using big data analysis techniques

Marketing and Sales course curriculum

(THE CURRICULUM IS SUBJECT TO MODIFICATION)

Year one of the course
Marketing elements
CRM and management systems
Company administration
Marketing analysis
Sales techniques
Digital Marketing
Social Media Management
Creative communication
Personal Branding
Content Marketing & Storytelling
Graphics and Video Editing
English Coaching
Microsoft Excel
Religious awareness
360 hours of work experience
Experience workshop
Soft-skill workshop
Year two of the course
Company management
Service Marketing
Industrial Marketing
Digital Marketing
CRM Marketing Automation and Customer Database
Event Organisation
Market Internationalization
Neuromarketing and marketing psychology
Sales techniques
Innovation and artificial intelligence for marketing
English Coaching
Advanced Microsoft Excel
Religious awareness
440 hours of work experience
Experience workshop
Soft-skill workshop
Awarding of the VOCATIONAL INSTITUTE DIPLOMA
Year three of the course
Supplementary university exams
Awarding of the THREE-YEAR DEGREE
Granting of an APPRENTICESHIP CONTRACT

Certification and qualifications

VOCATIONAL INSTITUTE DIPLOMA

THREE-YEAR DEGREE

SALE TECHNIQUE WORKSHOP

PERSONAL BRANDING WORKSHOP

MARKET ANALYSIS WORKSHOP

OCCUPATIONAL SAFETY WORKSHOP

ENGLISH LANGUAGE WORKSHOP

DATA MANAGEMENT WORKSHOP

Professional figures

SALES REPRESENTATIVE WITHIN AN INTERNAL SALES ORGANISATION

Agent

COMMERCIAL AND SALES MANAGER

Business Controller

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