Marketing & Sales
Discover the new JAC course to become a Higher Technician of
Responsabile di progetto: Roberto Marchesi
Marketing & Sales course
The course is aimed at training experts in the field of sales in general, both through traditional channels and new digital methods. Detailed study will be made of market context and the possibility of positioning services and products within said contexts. Sales techniques will be studied in detail for both B2B and B2C, and there will be opportunity to fully understand CRM.
SKILLS
During the Marketing & Sales course, you will acquire the following skills:
- Implement market positioning strategies
- Apply techniques of managerial communication
- Create and implement sales strategies and product presentation
- Carry out market analysis using big data analysis techniques
Marketing and Sales course curriculum
(THE CURRICULUM IS SUBJECT TO MODIFICATION)
| Year one of the course |
|---|
| Marketing elements |
| CRM and management systems |
| Company administration |
| Marketing analysis |
| Sales techniques |
| Digital Marketing |
| Social Media Management |
| Creative communication |
| Personal Branding |
| Content Marketing & Storytelling |
| Graphics and Video Editing |
| English Coaching |
| Microsoft Excel |
| Religious awareness |
| Spanish Basic |
| Soft skills and Workshop I |
| German Basic (optional) |
| Stage I |
| Year two of the course |
|---|
| Company management |
| Service Marketing |
| Industrial Marketing |
| Digital Marketing |
| CRM Marketing Automation and Customer Database |
| Event Organisation |
| Market Internationalisation |
| Neuromarketing and marketing psychology |
| Sales techniques |
| Innovation and artificial intelligence for marketing |
| English Coaching |
| Advanced Microsoft Excel |
| Religious awareness |
| Advanced Spanish |
| Soft skills e Workshop II |
| Advanced German (optional) |
| Stage II |
|
| Year three of the course |
|---|
| Supplementary university exams |
|
|
Certification and qualifications
ITS Diploma
THREE-YEAR DEGREE
SALE TECHNIQUE WORKSHOP
PERSONAL BRANDING WORKSHOP
MARKET ANALYSIS WORKSHOP
OCCUPATIONAL SAFETY WORKSHOP
ENGLISH LANGUAGE WORKSHOP
DATA MANAGEMENT WORKSHOP
Professional figures
SALES REPRESENTATIVE WITHIN AN INTERNAL SALES ORGANISATION
Agent
COMMERCIAL AND SALES MANAGER
Business Controller
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