Gestione del marketing internazionale
Discover the new JAC course to become a Higher Technician of
Responsabile di progetto: Giulia Nembrini
The International Marketing Management Course
The Project provides lessons entirely held in English and the creation of a group class of Talents from many different countries. A number of course content will be developed abroad with the support of relevant partners.
The course, which is the only one of its kind in Italy, offers a unique opportunity for those looking to embark on a study course that brings them into contact with the rest of the world. The Higher Technician for International Marketing Management will develop a mindset towards new markets and new business development possibilities for companies.
At least 3 semesters in the three-year course will take place abroad, with the support of selected partners. For the 22/24 period, in addition to JobsAcademy, the following figures are involved in the course:
- NHL STENDEN – The Netherlands university, one of the most important in the country, offers courses that include three-year degrees, post-graduate degrees and single-cycle degrees
- INSTITUT DE TREBALL and INSTITUT DE VIC – The Escola del Treball Institute is a secondary and tertiary professional higher education centre offering courses in Administration and Management, Commerce and Marketing, Electrical Engineering, Energy and Water, Wood and Furniture, Chemical Products, and Safety and the Environment
- ATLANTICA UNIVERSITY – From its foundation, this institution has strived to be a leader in the creation, transmission and dissemination of knowledge, science and technology through study, teaching, research and experimental development.
SKILLS
During the International Marketing Management course you will acquire the following skills:
- English and Spanish language in order to be able to manage international business and retail activities.
- Identification of opportunities and threats in the social-economic field.
International Marketing Management Course Syllabus
(THE CURRICULUM IS SUBJECT TO MODIFICATION)
| Year one of the course |
|---|
| Second European Language |
| Entrepreneurship |
| Principles of Marketing |
| Work aesthetics and critical thinking |
| Work health and safety |
| International Sales |
| International channel management & retailing 4.0 |
| Digital supply chain management |
| ICDL Modules |
| Principles of Digital Marketing |
| International Markets |
| Project management and creative business |
| Digital Marketing and production |
| Personal and professional development |
| Basic Spanish |
| Soft skills and Workshop I |
| Basic German (optional) |
| Stage I |
| Year two of the course |
|---|
| Second European Language |
| Cash Sales and purchase operational management |
| Business accountability and taxation |
| Commercial research planning |
| Processing, analysis and conclusions |
| HR management and organisation of fieldwork staff |
| Customs management |
| Online consumer research |
| Big Data analysis |
| Online open innovation and SMM |
| How to use Technologies to solve consumer needs |
| Advanced Spanish |
| Soft skills e Workshop II |
| Advanced German (optional) |
| Stage II |
|
| Year three of the course |
|---|
| Supplementary university exams |
|
|
Certifications and workshops
ITS Diploma
Bachelor’s degree with our partner universities
COMMERCIAL RESEARCH WORKSHOP
PROJECT MANAGEMENT WORKSHOP
EXPORTATION AND SALES WORKSHOP
WORKPLACE SAFETY WORKSHOP
DATE MANAGEMENT WORKSHOP
Professional figures
EXPORT SPECIALIST
INTERNATIONAL AREA MANAGER
INTERNATIONAL MARKETING SPECIALIST
FOREIGN KEY ACCOUNT MANAGER
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