Marketing Area
Courses in this area aim to train individuals who can successfully enter sales, marketing and corporate communication branches.
The Projects’ focus is to curate the corporate image and increase its visibility, positioning and sales through a series of digital and traditional processes that will be learnt during the three-year course.
THE TEACHING IN THIS AREA IS SPECIFICALLY FOCUSED ON:
- Elements of publishing;
- Social network organization applications;
- Event planning and workflow management tools;
- Tools for the development of graphic marketing content (Adobe Suite);
- Programmes for web analysis and digital marketing campaigns.
Gestione del marketing internazionale
The Project provides lessons entirely held in English and the creation of a group class of Talents from many different countries. A number of course content will be developed abroad with the support of relevant partners.
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Digital Marketing & social media
A Senior Digital Marketing and Social Media Technician has full command of all the skills necessary to work within the field of marketing. At the end of the course, students will be able to plan strategies for all-round digital management, and to set up campaigns to increase company visibility and earnings.
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Marketing & Sales
A Senior Marketing and Sales Technician is an expert in strategic commercial tactics. The marketing, sales and import-export sectors will be studied in depth.
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