Digital Marketing & social media course
Digital Marketing Management; explore the JAC course to become a Senior Digital Marketing and Social Media Technician
The Digital Marketing & Social Media course
The course trains experts in Digital Marketing. Lessons focus on the acquiring of skills regarding the use of the various digital tools, forms of web communication and social media, as well as content marketing. Detailed study is provided of SEO, SEM and AdWords campaigns, as well as the management of a social media publishing programme, from conception to planning, right up to the creation and development of content.
The resulting technical figure will be a Digital Marketing specialist capable of understanding strategic and operative leverage points in a digital context in order to generate and increase the value of a brand, promote and launch products and services on the market, increase communication with target markets and develop business.
During the Digital Marketing & Social Media course, you will acquire the following skills:
- Implement digital marketing strategies
- Apply techniques for visibility on search engines
- Conceive and create publishing programmes for social media
- Use big data for marketing and process automation
Digital Marketing & Social Media course curriculum
(THE CURRICULUM IS SUBJECT TO MODIFICATION)
|Year one of the course|
|Big Data and CRM|
|Introduction to digital marketing|
|Website design for marketing|
|Social media management and publishing programmes|
|360 hours of work experience|
|Year two of the course|
|Graphics and video editing|
|Content marketing and digital storytelling|
|Off-page and digital PR techniques|
|Social media advertising|
|Marketing automation and digital CRM|
|Digital strategy and planning|
|Google Data Studio|
|440 hours of work experience|
|Year three of the course|
|Supplementary university exams|
Would you like to download our e-book?
Fill in the form with your details.