Digital Marketing & social media
Discover the new JAC course to become a Higher Technician of
Responsabile di progetto: Jurij Roncan
The Digital Marketing & Social Media course
The course trains experts in Digital Marketing. Lessons focus on the acquiring of skills regarding the use of the various digital tools, forms of web communication and social media, as well as content marketing. Detailed study is provided of SEO, SEM and AdWords campaigns, as well as the management of a social media publishing programme, from conception to planning, right up to the creation and development of content.
The resulting technical figure will be a Digital Marketing specialist capable of understanding strategic and operative leverage points in a digital context in order to generate and increase the value of a brand, promote and launch products and services on the market, increase communication with target markets and develop business.
SKILLS
During the Digital Marketing & Social Media course, you will acquire the following skills:
- Implement digital marketing strategies
- Apply techniques for visibility on search engines
- Conceive and create publishing programmes for social media
- Use big data for marketing and process automation
Digital Marketing & Social Media course curriculum
(THE CURRICULUM IS SUBJECT TO MODIFICATION)
| Year one of the course |
|---|
| Marketing elements |
| Big Data and CRM |
| Company administration |
| Introduction to digital marketing |
| Website design for marketing |
| Social media management and publishing programmes |
| Google Analytics |
| Inbound marketing |
| Keywords Research |
| Outbound marketing |
| Landing Page |
| Religious awareness |
| Spanish Basic |
| Soft skills and Workshop I |
| German Basic (optional) |
| Stage I |
| Year two of the course |
|---|
| Project management |
| Company management |
| On-page SEO |
| Google Ads |
| Graphics and video editing |
| Content marketing and digital storytelling |
| Off-page and digital PR techniques |
| Social media advertising |
| Marketing automation and digital CRM |
| Tourism marketing |
| Lead-generation techniques |
| E-commerce marketing |
| Digital strategy and planning |
| CRO optimisation |
| Neuromarketing |
| Google Data Studio |
| Religious awareness |
| Advanced Spanish |
| Soft skills and Workshop I |
| Advanced German (optional) |
| Stage II |
|
| Year three of the course |
|---|
| Supplementary university exams |
|
|
Certifications and workshops
ITS Diploma
THREE-YEAR DEGREE
GOOGLE ADS WORKSHOP
GOOGLE ANALYTICS WORKSHOP
ADOBE SUITE PROGRAMME WORKSHOP
OCCUPATIONAL SAFETY WORKSHOP
DATA MANAGEMENT WORKSHOP
ENGLISH LANGUAGE WORKSHOP
Professional figures
SEO SPECIALIST
SEM SPECIALIST
SOCIAL MEDIA MANAGER
CONTENT MARKETING SPECIALIST
COMMUNICATION MARKETING SPECIALIST
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