Digital Marketing & social media course

Digital Marketing Management; explore the JAC course to become a Senior Digital Marketing and Social Media Technician

The Digital Marketing & Social Media course

The course trains experts in Digital Marketing. Lessons focus on the acquiring of skills regarding the use of the various digital tools, forms of web communication and social media, as well as content marketing. Detailed study is provided of SEO, SEM and AdWords campaigns, as well as the management of a social media publishing programme, from conception to planning, right up to the creation and development of content.
The resulting technical figure will be a Digital Marketing specialist capable of understanding strategic and operative leverage points in a digital context in order to generate and increase the value of a brand, promote and launch products and services on the market, increase communication with target markets and develop business.

SKILLS

During the Digital Marketing & Social Media course, you will acquire the following skills:

  • Implement digital marketing strategies
  • Apply techniques for visibility on search engines
  • Conceive and create publishing programmes for social media
  • Use big data for marketing and process automation

Digital Marketing & Social Media course curriculum

(THE CURRICULUM IS SUBJECT TO MODIFICATION)

Year one of the course
Marketing elements
Big Data and CRM
Company administration
Introduction to digital marketing
Website design for marketing
Social media management and publishing programmes
Google Analytics
Inbound marketing
Keywords Research
Outbound marketing
Landing Page
Religious awareness
360 hours of work experience
Experience workshop
Soft-skill workshop
Year two of the course
Project management
Company management
On-page SEO
Google Ads
Graphics and video editing
Content marketing and digital storytelling
Off-page and digital PR techniques
Social media advertising
Marketing automation and digital CRM
Tourism marketing
Lead-generation techniques
E-commerce marketing
Digital strategy and planning
CRO optimisation
Neuromarketing
Google Data Studio
Religious awareness
440 hours of work experience
Experience workshop
Soft-skill workshop
Awarding of the VOCATIONAL INSTITUTE DIPLOMA
Year three of the course
Supplementary university exams
Awarding of the THREE-YEAR DEGREE
Granting of an APPRENTICESHIP CONTRACT

Certifications and workshops

VOCATIONAL INSTITUTE DIPLOMA

THREE-YEAR DEGREE

GOOGLE ADS WORKSHOP

GOOGLE ANALYTICS WORKSHOP

ADOBE SUITE PROGRAMME WORKSHOP

OCCUPATIONAL SAFETY WORKSHOP

DATA MANAGEMENT WORKSHOP

ENGLISH LANGUAGE WORKSHOP

Professional figures

SEO SPECIALIST

SEM SPECIALIST

SOCIAL MEDIA MANAGER

CONTENT MARKETING SPECIALIST

COMMUNICATION MARKETING SPECIALIST

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