Store Management
Discover the new JAC course to become a Higher Technician of
Project manager: Roberto Marchesi Jurij Roncan
The Store Management Course
The course aims to provide a comprehensive overview of the responsibilities of a point of sale, offering a solid basis for facing daily challenges and leading the team to achieve objectives. Talent will be guided through an in-depth programme covering key skills to excel in shop management. Topics include retail fundamentals, shop operations, customer experience and sales strategies. During the course, he/she will acquire the skills necessary to successfully manage a shop, achieve business goals and offer a superior shopping experience using advanced cross-channel and multi-channel technologies, including e-commerce.
SKILLS
During the Store Management course you will acquire the following skills:
- Customer relationship management (CRM)
- Marketing and product promotion
- Analysis of sales and shop performance
Store Management Course Training Plan
(THE CURRICULUM IS SUBJECT TO MODIFICATION)
| Year one of the course |
|---|
| Marketing elements |
| Company administration |
| Sales Techniques I |
| Digital Marketing |
| Sensory Marketing I |
| Retail I |
| Personal Branding |
| CRM and Management Systems in the Company |
| Customer experience Merchandising |
| Financial Management in Retail |
| Meetings with corporate realities I |
| Store Operations Management |
| English Coaching I |
| Microsoft Excel basic |
| Basic Spanish |
| Religious sense I |
| Soft skills and Workshop I |
| Stage I |
| Basic German (optional) |
| Year two of the course |
|---|
| Project Management |
| Company management |
| Innovation and AI for marketing |
| Company Meetings II |
| Marketing of services |
| Industrial marketing |
| Retail II |
| Organising events |
| International Retailing |
| Sales Techniques II |
| NeuroMarketing |
| CRM and Customer Database |
| English Coaching II |
| Microsoft Excel advanced |
| Advanced Spanish |
| Religious sense II |
| Soft skills e Workshop II |
| Stage II |
| Advanced German (optional) |
| Enterprise system |
|
| Year three of the course |
|---|
| Supplementary university exams |
|
|
Certifications and workshops
ITS Diploma
THREE-YEAR DEGREE
Sales Techniques Laboratory
Personal Branding Workshop
MARKET ANALYSIS WORKSHOP
OCCUPATIONAL SAFETY WORKSHOP
ENGLISH LANGUAGE WORKSHOP
DATA MANAGEMENT WORKSHOP
Professional figures
Store Manager
Sales and commercial manager
E-commerce sales specialist
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