Customer Management
Discover the new JAC course to become a Higher Technician of
Project manager: Roberto Marchesi
The Customer Management Course
The course is designed to develop advanced customer management skills, providing talent with the knowledge and skills needed to excel in creating, managing and optimising customer relationships. Talents will have the opportunity to learn best practices in the industry, understand how to effectively implement customer relationship management (CRM) programmes and gain skills in using digital and analytical tools to optimise customer interactions. The course will also include case studies, practical exercises and interactive discussions to ensure practical application of the skills acquired.
SKILLS
During the Customer Management course you will acquire the following skills:
- Ability to analyse data and use information to improve customer experience
- Skills in the use of technological tools for customer management (CRM)
- Customer orientation and attention to detail
Customer Management Course Training Plan
(THE CURRICULUM IS SUBJECT TO MODIFICATION)
| Year one of the course |
|---|
| Marketing elements |
| Company administration |
| Outbound Marketing |
| Inbound marketing |
| Sensory Marketing I |
| Customer Management Fundamentals |
| Acquisition Strategies |
| CRM and Management Systems in the Company |
| Customer experience management |
| Consumer Psychology I |
| Meetings with corporate realities I |
| English Coaching I |
| Microsoft Excel basic |
| Basic Spanish |
| Religious sense I |
| Soft skills and Workshop I |
| Basic German (optional) |
| Stage I |
| Year two of the course |
|---|
| Content marketing and digital storytelling |
| Advanced Technologies and Applied CRM |
| CRO optimisation |
| Company management |
| Sensory Marketing II |
| Customer Data Analytics |
| Psychology of the sales process |
| Sviluppo dell’esperienza del cliente |
| Company Meetings II |
| Consumer Psychology II |
| English coaching II |
| Advanced Microsoft Excel |
| Advanced Spanish |
| Religious sense II |
| Soft skills e Workshop II |
| Enterprise system |
| Advanced German (optional) |
| Stage II |
|
| Year three of the course |
|---|
| Supplementary university exams |
|
|
Certifications and workshops
ITS Diploma
THREE-YEAR DEGREE
Sales Techniques Laboratory
Personal Branding Workshop
MARKET ANALYSIS WORKSHOP
OCCUPATIONAL SAFETY WORKSHOP
ENGLISH LANGUAGE WORKSHOP
DATA MANAGEMENT WORKSHOP
Professional figures
CRM Specialist
Customer Insight Expert
Retention Marketing Expert
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