Marketing for Art and Cultural Heritage
Discover the new JAC course to become a Higher Technician of
Project manager: Roberto Marchesi
The Art and Cultural Heritage Marketing Course
The course offers an in-depth analysis of the current market and its trends, providing talents with the necessary skills to interpret and influence constantly changing dynamics. Digitisation and new technologies are at the heart of this training, offering talents the opportunity to understand how best to use digital tools for the valorisation and promotion of cultural heritage. Through the integration of innovative approaches, the course aims to prepare professionals able to adapt to the demands of the digital world without compromising the integrity and importance of artistic and cultural heritage.
SKILLS
During the Art and Cultural Heritage Marketing course you will acquire the following skills:
- Ability to analyse data and measure the success of marketing campaigns in the artistic and cultural context
- Knowledge of laws and regulations relating to promotion and marketing in the cultural sector
- Creation of marketing and communication strategies adapted to the specific needs of the cultural sector
Training Plan for the Art and Cultural Heritage Marketing Course
(THE CURRICULUM IS SUBJECT TO MODIFICATION)
| Year one of the course |
|---|
| Marketing elements |
| Database and CRM |
| Company administration |
| Meetings with corporate realities I |
| History of Art and Cultural Heritage I |
| Cultural Heritage Law and Management I |
| Public communication techniques and media relations |
| Designing Web Sites |
| Outbound and Inbound marketing |
| Graphics and Video Editing |
| Social Media Management |
| Suite Google |
| English coaching I |
| Microsoft Excel Basic |
| Basic Spanish |
| Religious sense I |
| Soft skills and Workshop I |
| Basic German (optional) |
| Stage I |
| Year two of the course |
|---|
| Lead-generation techniques |
| Company management |
| Company Meetings II |
| History of Art and Cultural Heritage II |
| Media Relations |
| Cultural Heritage Law and Management II |
| Digitisation and Virtual Restoration |
| Art Market Analysis |
| Creative Writing for the Arts |
| Social Media Advertising |
| Designing Digital Cultural Experiences |
| English Coaching II |
| Advanced Microsoft Excel |
| Advanced Spanish |
| Religious sense II |
| Soft skills e Workshop II |
| Advanced German (optional) |
| Stage II |
| Enterprise system |
|
| Year three of the course |
|---|
| Supplementary university exams |
|
|
Certifications and workshops
ITS Diploma
THREE-YEAR DEGREE
GRAPHICS AND VIDEO EDITING WORKSHOP
GOOGLE ANALYTICS LABORATORY
VIRTUAL RESTORATION LABORATORY
OCCUPATIONAL SAFETY WORKSHOP
Data Management Laboratory
English laboratory
Professional figures
Digital cultural marketing expert
Digital innovation consultant
Digital experience designer
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