Marketing Area
Courses in this area aim to train individuals who can successfully enter sales, marketing and corporate communication branches.
The Projects’ focus is to curate the corporate image and increase its visibility, positioning and sales through a series of digital and traditional processes that will be learnt during the three-year course.
THE TEACHING IN THIS AREA IS SPECIFICALLY FOCUSED ON:
- Elements of publishing;
- Social network organization applications;
- Event planning and workflow management tools;
- Tools for the development of graphic marketing content (Adobe Suite);
- Programmes for web analysis and digital marketing campaigns.
International Marketing Management
The Project provides lessons entirely held in English and the creation of a group class of Talents from many different countries. A number of course content will be developed abroad with the support of relevant partners.
Find out more about the courseCustomer Management
The Higher Technician in Customer Management trains professionals in customer management, providing essential skills to implement effective customer relationship management strategies and optimise customer interactions through digital tools.
Find out more about the courseMarketing for Art and Cultural Heritage
The Higher Technician in Marketing for Art and Cultural Heritage is an expert in the analysis of the current market and its trends. Thanks to an innovative approach, the course trains professionals capable of adapting to the digital world without compromising the integrity of artistic and cultural heritage.
Find out more about the courseStore Management
The Higher Technician in Store Management is an expert in retail shop management. Through an in-depth programme, you will acquire key skills to excel in retail shop management, including retail fundamentals, shop operations, customer experience and sales strategies.
Find out more about the courseInternational Tourism & Digital marketing strategies
The Higher Technician in International Tourism & Digital Marketing Strategies is an expert in the field of international tourism and digital marketing strategies. The course offers a comprehensive perspective on global tourism trends and challenges, delving into the latest digital strategies, preparing adaptable and competitive professionals in the evolving tourism market.
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Digital Marketing & social media
A Senior Digital Marketing and Social Media Technician has full command of all the skills necessary to work within the field of marketing. At the end of the course, students will be able to plan strategies for all-round digital management, and to set up campaigns to increase company visibility and earnings.
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Marketing & Sales
A Senior Marketing and Sales Technician is an expert in strategic commercial tactics. The marketing, sales and import-export sectors will be studied in depth.
Find out more about the courseJAC partners
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